1. Overview

Law Firm Scalers ("Law Firm Scalers," "we," "us," or "our") provides operational infrastructure, legal intake systems, CRM automation, and staffing support to law firms across the United States. This Privacy Policy explains what personal information we collect through lawfirmscalers.com (the "Site"), how we use it, who we share it with, and the rights you have regarding your information.

By using the Site, submitting a form, or otherwise providing information to us, you agree to the practices described in this Policy.

2. Information We Collect

Information You Provide Directly

• Contact and intake form submissions: name, email address, phone number, firm/practice name, and details you provide about your practice or inquiry.
• Newsletter and email opt-in: email address, and name if provided, when you subscribe to updates.

Information Collected Automatically

• Usage data: IP address, browser type, device information, pages visited, and referral source, collected via Google Analytics.
• Advertising data: interactions with our ads and pages, collected via the Meta (Facebook/Instagram) Pixel, used for ad performance measurement and retargeting.

3. How We Use Information

• To respond to inquiries and schedule strategy calls
• To send newsletter content and updates to subscribers who opted in
• To operate, maintain, and improve the Site
• To measure and improve advertising performance
• To detect, prevent, and address technical or security issues
• To comply with legal obligations

4. Cookies & Tracking Technologies

The Site uses cookies and similar tracking technologies through the following tools:

You can control cookies through your browser settings. Disabling cookies may affect Site functionality. Where required by law, we will provide a cookie consent mechanism allowing you to accept or decline non-essential cookies before they are set.

5. Third-Party Service Providers

We use the following categories of third-party service providers to operate our business. These providers process information on our behalf and are contractually restricted from using it for any purpose other than providing services to us:

• CRM & hosting: GoHighLevel (form submissions, contact records, page hosting)
• Analytics & advertising: Google Analytics, Meta Pixel
• Workflow automation: n8n (internal workflow automation connecting our systems)

6. Automation & AI Processing

We use automated workflows (built on n8n) that may route certain information — such as form submissions or inquiry details — through Google Gemini AI services to help our team process, summarize, or route incoming inquiries more efficiently.

7. How We Share Information

We do not sell your personal information. We share information only in the following circumstances:

• With the third-party service providers listed above, to operate our business
• If required by law, subpoena, or legal process
• To protect the rights, property, or safety of Law Firm Scalers, our clients, or others
• In connection with a merger, acquisition, or sale of business assets, with notice to you where required

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Newsletter subscribers may unsubscribe at any time, after which we will stop sending marketing communications and delete or de-identify the associated data within a reasonable period.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

10. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA"), gives you the following rights regarding your personal information:

• Right to Know: the categories and specific pieces of personal information we have collected about you
• Right to Delete: request deletion of personal information we have collected, subject to certain exceptions
• Right to Correct: request correction of inaccurate personal information
• Right to Opt-Out: opt out of the "sale" or "sharing" of your personal information (our use of advertising cookies like the Meta Pixel may constitute "sharing" for cross-context behavioral advertising under CPRA)
• Right to Non-Discrimination: we will not discriminate against you for exercising any of these rights

To exercise any of these rights, contact us using the information in Section 14 below. We will verify your request before processing it.

Do Not Sell or Share My Personal Information →

11. Other State Privacy Rights

Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws in effect may have similar rights to those described in Section 10, including the right to access, correct, delete, and obtain a portable copy of personal information, and to opt out of targeted advertising. To exercise these rights, contact us using the information in Section 14.

12. Children's Privacy

The Site is intended for business use by attorneys and law firm decision-makers. We do not knowingly collect personal information from individuals under 18 years of age. If we learn that we have collected information from a minor, we will delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last Updated" date at the top of this page. Continued use of the Site after changes take effect constitutes acceptance of the updated Policy.

14. Contact Us

For questions about this Privacy Policy, or to exercise any privacy rights described above, contact us at:

Law Firm Scalers
Email: [email protected]
Address: 99 Park Avenue Office Building, 99 Park Ave, New York, NY 10016